Empowering you to live through your stories, so that you can write your most powerful chapters

At crossroads in your career or life and want a creative thought-partner to help you pivot? Want to navigate the creative industry? Got a passion that you want to turn into business?

Freshly encompasses various types of support for your next chapter

Coaching

A partnership where individuals or groups are empowered to reach goals or navigate transitions in their lives and careers. Ready to work on a goal? Curious about coaching? Discover whether it is for you.

Business Affairs

Support with the business, legal and commercial aspects of your creative work, as well as access to a global network of specialists. Ready to commercialise your creativity? Make your story, your business.

Knowledge Exchange

Support with panels, workshops, masterclasses and curation for engaging events. Empower yourself, your team or your organisation with more knowledge around the business of storytelling.

  • N.A, Writer

    "There was a story brewing in my mind for six years that I felt needed to be told, but I wasn't able to put anything to paper. At the time, I was struggling with writer's block on and off for almost a decade; it was soul-crushing. Enter Izzy. She helped me reframe the writing process and overcome obstacles that were holding me back. She also guided me on how I can pivot into being a writer/director full-time. I am now working on bringing my idea to life, and I've written more consistently in the past nine months than I ever have before. I highly recommend Izzy as a coach- she will provide you focused guidance and the months you invest will save you years of futile effort."

  • Klaas van Dijken, Director, Lighthouse Reports

    “I can highly recommend working with Izzy. She manages to transform meetings about contracts and terms of references into energetic moments while displaying a deep knowledge about the creative industry. Izzy anticipates issues that might come up and uses plain language to explain legal subjects.”

  • M.Khairat, Founder, Media Company

    “Going into the coaching session, I was both excited and anxious, as I had never experienced something like this before. One of my biggest concerns was finding someone who understands me—someone who shares a similar background, whether that be in career, culture, or ethnicity. Often, it’s hard to open up to a stranger who lacks that context, as context is everything. However, Izzy instantly made me feel seen and understood. Even if she had been from a different background, her respectful, open approach really stood out. She listened attentively, gave me space to express myself, and never came across as patronizing or superior. She also made it clear that this was a coaching session, not therapy, and took the time to explain the differences, setting clear expectations from the start. Izzy created a comfortable and supportive environment, and as a first-time coaching client, I couldn't have asked for a better experience. I left the session feeling understood, relieved, and with clear goals in mind.”

  • Willy Hudson, Writer & Theatremaker

    “Having Izzy as a coach has been an incredibly rewarding and fulfilling experience. I felt empowered to make some big practical and emotional changes to my career that I have been too scared or worried to face. Izzy’s approach is inquisitive and playful, and she really understands the specific context of being an artist. I felt completely at ease and confident to put the work into practice. Would highly recommend booking in!”

  • Anne Sobel, Screenwriter

    “Izzy has the knowledge and wisdom to help creatives build a solid foundation and nurture a sustainable career. But Izzy is not just a savvy business and legal mind; she also has the creativity, playfulness, and joy to make it an uplifting process. Do not hesitate to work with her.”

  • R.A., Private Equity Professional

    “Izzy was very good at quickly making coaching and what I could gain from it more understandable. She asks the right questions to get clarity and I left sessions with her feeling more structured in my thinking and with a sense of direction. This was impressive as I had not articulated these thoughts on my career before and she was able to quickly grasp my situation and help me identify what was motivating me. I would recommend Izzy to stimulate important conversations and coach you through transitions in your career and life.”

  • Amira, Executive Producer & Director

    “My session with Izzy was inspiring in so many ways. Before we started, I wasn't sure what I wanted to get out of coaching, but she quickly set the tone and asked the right questions that put us on a clear track of thinking and planning. I left feeling seen and validated, with a clarity on how to confidently verbalize my experience and professional trajectory, as well as next steps needed to work toward my goals.”

  • James Locksmith, CEO & Founder, Electronic Music Life (Australia)

    “Izzy Abidi has been an invaluable asset to my music business, providing expert guidance in both Business Affairs and Coaching. Her strategic insights and hands-on approach have helped streamline our operations and improve business practices. Izzy's professionalism, combined with her empathy and deep understanding of creative industries and individuals, has made a significant positive impact. Highly recommended!”

  • Adam Sobel, Writer & Producer

    “Izzy is an absolute force—bursting with fresh ideas, sharp insights, and contacts that stretch across continents. She's helped us organize our ambitions, push creative boundaries from new angles, and professionalize our work to make it more stable and sustainable. She does it with a mix of charm and unstoppable energy—occasionally challenging us, but always supporting us.”

  • CEO & Co-Founder, Podcast Network

    “Izzy is an incredible ally to independent and startup media creatives looking to navigate the legal side of their businesses. She's helped Kerning Cultures craft media-first contracts and manage IP considerations for various content projects. She's fast, knows how to explain complicated legal jargon in plain language, and knows how to translate what you're looking for into documents that protect you and are also creator-friendly. Highly recommend!”

  • Nick, Legal Consultant

    “Speaking with Izzy has been really useful. She has experience in a professional services environment, so she understands the broader industry context of the issues that were on my mind. This is invaluable.”

  • E.N., First-time Founder

    “Thank you for such an eye opening session! I have done some coaching before, but by comparison, this session felt very comfortable and got straight to the heart of my issues. Your reframing and suggestions gave me loads to think about after the session and I’m happy to say I have put our tools to work with great success!”

  • Fadi Hindi, CEO Imshi Inc

    “The Ultimate Game-Changer. Working with Izzy was hands down the best decision I could have made. If I had the budget, I would have paid her three times what I did—her expertise is that valuable. Her consultation didn’t just give me knowledge—it awakened my soul. She validated that I have what it takes to build a production studio and equipped me with the skills to shape my stories for a completely new audience: studio executives. Before working with Izzy, I knew nothing about the film and production industry. By our third session, I walked away with full confidence, landing meetings with executives and securing follow-ups—something I never imagined possible. Izzy isn’t just a consultant; she’s a catalyst for transformation. If fear or doubt is holding you back, she will change that instantly. Investing in her guidance is, without a doubt, the best investment you can make in yourself. I’ll be hiring her again as I continue to scale, and if you’re serious about making an impact, you should too. Izzy, you’re a powerhouse—thank you for everything! 🚀✨”

  • Eliot, Senior Designer

    Izzy offered clear and actionable advice that helped me take the first (and most difficult) steps towards shaping my future.

  • Rachel Crowther, Founder, Squash

    “Izzy is not your average coach, she brings so much more to the experience. It felt creative, exciting and authentic. She has an ability to get to the heart of the problem, quickly, so that in a short space of time, I achieved a significant shift. I left the session with clarity and a renewed passion for my work”

Discover more about us

  • I don’t know where I’m going but I promise it won’t be boring

    - D.Bowie